Guides
Guides for running client work with agents.
- How to price agent work into a retainer
Three ways agencies and consultants bill for agent work, what practices say about usage creep, and why the spend cap comes before the price.
- A review step for client deliverables
Five things a review step needs before agent drafts reach a client: one named reviewer, the whole deliverable, a handoff, changes with context, and nothing sent without it.
- What it costs to run agents for a month
What drives the cost of an agent, how to estimate your month from one real run, and how to make the worst case a number you chose.
- From call transcripts to the weekly client update
Step by step: from the week's call transcript and what shipped to a short client update you review and send yourself.
- The Monday competitor brief, step by step
How to set up a weekly competitor brief you can trust: a watch list, a routine, web search, a source beside every claim, and a review before it reaches the client.